Interview with Olivia Goodwin - The
UKís Newest And Youngest Boxing Promoter
By Gianluca (Rio) Di Caro
April 13, 2011
(APR 13) Boxing is predominately
a male domain, especially in the UK, but over the past few years
the fairer sex have slowly but surely been making their presence
Following a highly publicised court action in 1998, against the
British Boxing Board of Control, by Jane Couch Female boxers
were finally able to complete in the paid ranks. Ms. Couch then
went on to win numerous titles and is now a successful coach,
manager and promoter.
In recent years London boxers and boxing fans have been treated
to some excellent shows by another pioneering lady - Miranda
Carter - who has earned an enviable reputation for her superb
well matched Sunday afternoon
York Hall events.
More recently, in fact just last month, another young woman was
granted her professional promoters license by the BBBofC, and
young is the appropriate term as the UKís newest promoter,
Olivia Goodwin, is just twenty two years of age. Thatís a
whooping nine years younger than any
previously licensed promoter.
Olivia is already well known by many of the Capitalís boxers as
she is the daughter of boxing promoter Steve Goodwin and has
worked alongside him at all of his excellent shows.
Saying that please donít go thinking Olivia is just playing at
the game or her being a publicity tool for her fatherís events.
Far from it Olivia - whose maiden outing, as a professional
boxing promoter, is set for June 4th at the York Hall in Bethnal
Green, London - is very much her own
person and as you will read in the interview below earned her
license the hard way and intends to bring some creative new
concepts to the events she will be promoting.
Rio) Thank you for taking the time to talk with me today
Olivia and congratulations on gaining your professional boxing
promoterís license. My first question has to be why did you
decide to become a promoter?
Olivia) Yeah, Itís quite an achievement, especially as I am only
twenty two, to get my promoters license, the youngest was 31
before that. Itís something that I would have only dreamed of
getting, obviously my dad helped me but I did it myself, I did
all the studying, which took hours
and hours and hours. I know the rule book inside out, when I
went for my meeting they were impressed.
The main reason I wanted to do it is because I enjoy boxing and
as you said I am only the third woman promoter in the country,
thatís going to bring interest from the public whereas another
male wouldnít. You have to use some things to your advantage
sometimes and the fact that we can bring the public in because
Iím a woman promoter is something we need to do to create a
Rio) So what can we expect to see at an Olivia Goodwin
promoted event that is different from a Steve Goodwin show?
Olivia) The next couple of months is all about getting out there
in the press and generating publicity, coming up with some good
ideas. I want it to be that when new people come to the show
they are ĎWow, why havenít we
been coming to these shows before.
Iíve just been learning from my dad really and obviously I have
only just got my license so now itís all about sitting down and
coming up with ideas, so if you ask me this in a few weeks Iíll
probably have something really creative ideas, but right now I
have been focusing on getting my
license. The amount of studying I have put into it, because I
want to be a promoter I need to know my stuff. I donít want to
be someone who gets something by fluke, I wanted to get it
because I deserved it. I didnít want people to say I got it
because Iíd been in boxing for a year. I learned the rule book
inside and out. At the board meeting they said it
was obvious I had gone through the rule book with a fine tooth
comb, which I did.
I wanted to know everything and now I do know everything. I
pointed something out to my dad the other day. There are rules
you donít need to know on a show to show basis but because I am
so fastidious I really studied the rule book inside and out.
Rio) Do you think Boxing at the London 2012 Olympics will help
raise the profile of Small Hall Boxing in London?
Olivia) I think with Womenís boxing being introduced at the
London 2012 Olympics, mind you just the fact that we have the
Olympics in London as well, is going to help boxing in every
way. Itís all about creating interest and until my dad became a
promoter I didnít realise how bad it is. Ticket sales from the
outside public is so low, currently itís all
down to the boxers to sell tickets. It doesnít need to be that
way as everyone I speak to loves boxing, so why arenít they
going to the shows.
The answer is simple there just isnít enough exposure of boxing
in the media these days, hopefully Womenís Boxing at the
Olympics and myself becoming involved may bring the spotlight on
the sport a bit more and more
people will come to shows because of it.
Rio) You say that you hope that your becoming a promoter will
bring the spotlight to the sport, how do you mean?
Olivia) Basically by the fact of me coming in as a promoter if I
can grab the public awareness and publicity it will encourage
people to come to more boxing shows, I donít just mean mine I
mean all boxing events, and show their support for local
Once you get boxing out there, boxing isnít out there these
days, the only people that know about the shows are the boxing
industry. Thatís all well and good but what about Joe Bloggs
down the road, he likes boxing but he doesnít know that thereís
a show going on at York Hall. The only way heíd know is if he
bought Boxing News. It really is only people that are one
hundred percent involved in the sport, or know one of the
fighters, that know when boxing shows are on.
So if I can get out there, not just in the boxing press, and get
it known and the public start coming in Boxers ticket sales can
be lowered. Itís a lot of pressure on Boxers to get ready for
fights but then to have to sell say one hundred tickets itís
just not right. Boxers should be Boxing not
spending every free minute trying to sell tickets. If you get
the public sales then Boxers will not need to sell tickets in
order to fight, and that is my aim as a promoter.
Rio) So you aim to be a Promoter with a capital ĎPí - one that
promotes and sells the event rather than rely on boxers selling
My intention is to eventually have my shows selling enough
tickets to the public that the Boxers are paid to fight, not
paid a percentage of their ticket sales. I know that it is
unlikely to be able to say to a Boxer on a show without TV that
he doesnít have to sell any tickets but if I can get enough
people though the door so I can say to the Boxer you donít have
to sell a hundred tickets.
I mean one hundred tickets is a lot, if you said to me here is a
hundred tickets, well I know a lot of people but I couldnít
personally sell that many, and neither can many of the boxers so
they are struggling to get fights. Thatís not right, at the end
of the day if I can reduce the amount
they have to sell because I have had the exposure that
encourages more people to attend Boxing events then I think
thatís a good thing.
My dad agrees, he doesnít think Boxers should have to sell so
many tickets just to fight either. Heís been doing what he can
but obviously itís really hard to grab the mainstream mediaís
attention and get some serious exposure for the sport, but
hopefully thatís what I can do.
Rio) When is your first event?
Olivia) My first show is going to be on June 4th at York Hall
and itís going to be a big celebration to my new career. A big
statement of my intentions as a promoter. I want it to be, I
canít say better as Goodwin Promotions shows are of top quality,
but on the same level as Goodwin Promotions shows. I hope that
we will grow together, I believe in boxing
you should not be working against each other, you should be
working together. That is what we will be illustrating to
It would be nice to get a Heavyweight in, but they are few and
far between. To be honest I will probably use some of the
managers as Goodwin Promotions, just because I already have an
established relationship with them over the past year.
As I said we want to work together, we need to create work for
the boxers, itís not about working against each other and trying
to stop others putting on shows. Itís about everyone being
Rio) Is there anything else you would like to say or anybody you
wish to thank?
Olivia) I want to thank the British Boxing Board of Control for
giving me the chance, I know Iím young but age isnít a barrier,
itís ability that matters and I have the capabilities to do well
in the Boxing industry.
Iíd also like to thank my dad for helping me and giving me the
opportunity to work with him and learn everything and the
support in my decision to become a promoter.
Iíd also like to thank all the Boxers that have been on the
Goodwin Promotions shows and I look forward to having them on
our shows in the future.
Rio) Thank you so much for taking the time to talk with me today
and I wish you the best with your 4th June show.
Olivia) Itís my pleasure and thank you for interviewing me.
Olivia Goodwinís first event under her Goodwin Main Events
banner will be on the 4th June 2011 at York Hall in Bethnal