(JUNE 17) This week I had
an opportunity to interview the co-founder of Machina Boxing Austin Saylor
who talked about his company.
Blanca: What is Machina Boxing and when did you get started?
Machina Boxing (http://machinaboxing.com/) is a dedicated brand
of boxing gear and workout clothing made exclusively for women.
The idea for Machina began in 2011 out of a conversation between
founders, Courtney and Austin, about the sad state of offerings
for women who box. Courtney was unsatisfied with the unisex
gloves and gear she was using at the gym and was unhappy that
the only “ladies” options were pink.
So Machina was born and we couldn’t be prouder.
Blanca: It takes a lot of commitment and dedication for any company
to focus on the female aspect of the sport of boxing , with that
being said - Why did you create Machina Boxing?
From a marketing standpoint, it was an opportunity too good to
pass up. Some folks couldn’t understand why we were focusing on
the tiniest segment of the overall market for fight gear, but
there was simply no point to start a new brand of unisex gear -
no way to penetrate without tremendously deep pockets and it’s
not like there’s anything lacking in gear available for guys.
While the market for women who do boxing (or kickboxing or Muay
Thai boxing) training is relatively small, they are a passionate
bunch. The Machina brand will live or die through word of mouth
and we are very fortunate that women who train to fight are very
loyal and love our products. As we had long hoped and expected,
they are starting to see the Machina brand, not only as
legitimate, but as a serious brand for serious women.
And yes, we are committed and dedicated. We are committed to
growing the business and building upon our accomplishments and
we are dedicated to these magnificent women.
WBO World Champ Melissa Mc Morrow, JO ranked #2 Odalys Camacho,
Beautiful Brawlers Champ Graciela Ortega, JO National Champion
Lupe Gutierrez, #1 ranked Heavy Weight Martha Salazar
Blanca: The Beautiful Brawlers absolutely love your products. The
gloves fit snug for women’s hands, the wraps are wonderful , the
headgear is sturdy, what is your favorite product and why?
It’s gratifying to be loved and appreciated. We are crazy about
the Brawlers and we look forward to getting more involved with
the BB scene!
We are very proud of our entire product line. Our gear and
clothing is all very classic with some inventive touches here
and there. We’ll always be looking to improve our offerings to
make everything as well as it can be made, but we’re not really
looking to reinvent the wheel. Machina is generally about
keeping to old school style with quality materials and attention
If we have to pick a favorite, it would probably be our
Carbonado training gloves. You’re right, they are cut slimmer
than others, which for a woman with an average or smaller hand,
means they feel better, they look better and they protect
better. These are becoming very popular and ultimately they are
the core product that defines us. We knew going in we needed an
outstanding glove to make sure we could get trainers to take
notice and be willing to recommend our brand, and we were very
fortunate to find a quality manufacturer who was willing to work
with us and get it right.
Blanca: We have introduced Beautiful Brawlers to Machina Boxing
products – the girls love that you cater to female boxing and
the products obviously fit well on females. We want to spread
the word to other females out there to support Machina since
Machina supports female boxers. Martha Salazar loves the Machina
gloves. Melissa Mc Morrow loves the shorts and wants to know if
you will be making more shorts that she can personalize for
competition. What is your long term goal for Machina?
We have been planning from the beginning to produce a line of
competition clothing as a category of merchandise. While this
would likely be a small part of the overall business, we feel
its a great way to connect further with those women who may have
the most influence in the gym. We have a designer that we love
working with and we can take our ideas to her and she brings
them to life with a lot of creativity. It’s a fun process, but
it’s also complicated and time consuming, so we definitely have
to get everything just right. We expect to begin introducing
pieces - competition shorts, robes, tops, sports bras, etc - in
early 2015. So tell Melissa we’ll be in contact!
What we want for Machina the brand over the next few years is to
become synonymous with women’s boxing and to have every trainer
recommend our gear to the women they work with. Our ultimate
goal for the business, while remaining a boxing brand, is to be
known more broadly as a lifestyle brand for strong, athletic
Blanca: You created a blog to help female boxers find sparring , or
fitness classes. This is a great tool to use if you are new in
the sport and want more information. Who can contribute to this
blog and when does it start?
We’ve just recently launched our new blog, Fuel for the Machine
(http://fuelforthemachine.com/), which is intended to be for any
woman who is doing fight training, whether for fitness or for
competition. This isn’t a site that teaches you how to box and
it won’t push details about the latest fight outcomes either -
we leave those things up to the trainers and the WBAN. As it
says on the website, FftM is simply meant to provide women some
information and inspiration towards their training. We
understand that women fall in love with fight training and we
hope FftM can be some kind of a daily source of added
The site does provide resources for finding a gym or finding a
sparring partner or opponent. These are presently somewhat
limited due to it being so new, but we hope more women and gyms
will sign up to make the resources truly useful.
The content is mostly about fight fitness, fight technique and
philosophy, women’s health and nutrition, and style. We want
everyone connected to women’s boxing and kickboxing and MMA to
contribute. We have already contacted a couple authors to be
able to repost from their blogs and we’re on the lookout for
more ways to make the site functional and interesting.