There’s no doubt that the betting industry is the uncrowned king
of the combat sports as it represents a huge part of many modern
combat sports from MMA to Boxing, it’s also considered a huge
part of the success of many events as they operate under
pay-per-view model and rely on ticket sales at the gate for a
measure on how successful an event is.
Traditionally this has hurt some competition in women's combat
sports as the market is typically smaller and as such the
margins for this are impacted - and it could also be the
catalyst to help women’s boxing grow. This has been seen
recently in MMA, there have been some huge female athletes gain
stardom such as Ronda Rousey who had moved from MMA into
professional wrestling, and more recently Amanda Nunes who is
considered by many to be the GOAT of the two female divisions
she currency holds the belt for in the UFC organisation.
Men’s boxing is already well established with an infrastructure
that promotes growth, but women's boxing is still a newer market
trying to grow - as the fandom for female combat sports
continues to grow, it’s likely that female boxing will also
continue, whilst the MMA market may currently be bigger there is
definitely a resurgence in boxing as a whole, with this there
could be the possibility of women's boxing becoming the next big
name in combat sports as it continues to grow in popularity.
Now may be the perfect time too,
the rising popularity of combat sports is very widespread across
all disciplines and has recently been brought to further
attention with champ Claressa Shields reaching out suggesting
that she may participate in an MMA fight against formerly
mentioned champ Nunes - whether or not this will really happen
is yet to be seen, it’s difficult to tell too since the
transition is a very difficult one, it has been seen before with
previous
boxer turned MMA sensation Holly Holm has shown, but
there’s a lot to be mastered. Women's boxing is on the map,
however, a little gentle nudge here and there could bring it
into the public eye and good promotion and a push from betting
operators could give the sport the little juice that is needed
to really take it off the ground.