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The Fighter and the Promoter
By Bernie McCoy
October 18, 2005
     
     
     
   
   
   

 

   
   
   
 
(OCT 18) It's boxing's basic story, the on-going interaction between the fighter and the promoter. It's been done in novels, movies and countless magazine and newspaper stories. I've done the story a couple of times and every time I did, there was always a "good guy" and a "bad guy". In truth, it was usually the promoter who wore the black hat. This story is different in the sense that not only do both the promoter and the fighter believe that they are each "on the side of the angels", in point of fact, they may both be right. It could be that there aren't any "bad guys" in this tale, just a fighter and a promoter doing what they do best in the often unforgiving atmosphere of the sport of boxing.

This story begins last June in Edmonton, Alberta, Canada (and that's a factor to keep in mind). Layla McCarter, one of the slickest boxers in the sport, was fighting an eight round main event with Jelena Mrdjenovich on Rock and Sock's "A Ring of Their Own" show. It was a PPV event in Canada, highly anticipated, given the popularity of the Canadian Mrdjenovich in her home country. It was also a return bout of a fight four months earlier, also in Edmonton, which McCarter won decisively (59-55 3x) over six rounds, handing Mrdjenovich her first setback as a professional. The rematch, was made the main event as part of Rock and Sock's first promotional foray into Canada and continued the promoter's strategy of making compelling, competitive match-ups a major part of their cards.

The particular venue is important to the story since Canada is a land of socialized medicine and, as a result, it is not mandatory that boxers be insured against injury in the ring. The caveat to this rule is that the Canadian health care program does not cover non-Canadian fighters. Layla McCarter currently fights out of Las Vegas.

The return bout was, by most accounts, much closer that the first one. It was adjudged to be even through the first three rounds, with, possibly, a slight edge to Mrdjenovich. In the fourth round, McCarter suffered an injury to her left arm, later diagnosed as a broken radial bone in her forearm. McCarter, to the surprise of almost everyone in attendance, continued with the bout, essentially fighting the last four rounds with one arm useless. She switched to a southpaw stance to protect the injured arm. Mrdjenovich controlled the fifth, six and seventh rounds, but McCarter came back strong in the final stanza, and, by most ringside accounts, won that round. It was, however, too little, too late, Mrdjenovich winning a unanimous decision, (78-75, 79-74, 79-73). McCarter not only lost the fight and suffered a debilitating injury, but she later realized she was also staring at some sizable medical bills, given the Canadian rules on insurance.

It wasn't until the following morning that Layla McCarter finally got some good news. Ken Weiss, the co-founder of Rock and Sock Productions, caught up with McCarter at the airport, as McCarter was about to board a plane back to Las Vegas. For the first time, Weiss informed McCarter and her manager, Luis Tapia, that Rock and Sock had, indeed, taken out insurance on the non-Canadian fighters on the card and the medical expenses facing McCarter would be, for the most part, covered. It seemed as if the sport of boxing had, at long last, a "feel good" story about a fighter and a promoter.

Layla McCarter has been inactive since the June bout as she recovered and rehabbed the injury. Recently, she received a bill from the insurance company in the amount of $500, representing the "deductible" portion of the insurance policy. McCarter referred the insurance company to Rock and Sock, who, in turn, informed the company that McCarter was responsible for the $500. It was at this point that the story seemed to revert to a "normal" fighter/promoter story.

I spoke with Ken Weiss recently and he outlined Rock and Sock's position: "We weren't obligated to insure the fighters in Canada. We did take out insurance on the non-Canadian fighters, which, of course, added to our cost of doing business. We had no share in the PPV revenue and only received the U.S. TV rights for the bouts so our return on investment was somewhat restricted."

I pointed out to Weiss that he and (Rock and Sock co-founder) Arnie Rosenthal have an enviable reputation in both the entertainment and boxing field and that sending fighters into a ring, unprotected by insurance, isn't something that anyone with that type of deserved reputation would be expected to do. While conceding the point that sending the fighters into the ring uninsured was never considered, he reiterated that, "bottom line, Rock and Sock absorbed an added cost with the insurance and, in fact, we paid a higher premium in order to get the lowest possible deductible cost as part of the policy. By insuring the fighters, we saved Layla a five figure medical bill. We are simply looking to her to pick up the smallest element of the overall bill. When Layla came to us for the $500, we felt a bit like we bought someone a car and then they complained because we didn't fill it up with gas."

From Layla McCarter's standpoint that "full tank of gas" was premium priced. The $500 is almost a 15% "hit" on her purse for the Edmonton fight. And, to carry the analogy a bit further, that night in June in Edmonton was no "drive around the block." Not only was McCarter in against a very good, very tough fighter in the person of Jelena Mrdjenovich, she also, undoubtedly, had to face another tough battle that night, the urge to stay on her stool after the fourth round.

It can be validly argued that what Layla McCarter did, for those last four rounds that night in Canada, was more than a bit reckless. After all, she had a broken arm, which was useless in terms of offense or defense in the ring against a very dangerous fighter. She risked further aggravation of the injury and, possibly, permanent damage to the arm. The ring doctor advised her to quit, but McCarter replied that she was capable of defending herself by switching to a southpaw stance and that she wanted to finish the fight.

Are there other female fighters who would have "toughed out" those last four rounds? Of course there are, but the list of those fighters is considerably shorter than a list of those boxers who would have signaled "no mas" after breaking their arm during a bout. And that is in no way a knock on those fighter who would stop fighting; trying to fight any opponent with one arm is difficult, fighting a opponent with the skills of Jelena Mrdjenovich with one arm is practically impossible. Layla McCarter fought those last four rounds for her own reasons, "a TKO would have devastated me", she said, after the bout. But, no matter what her motivation, Layla McCarter coming out for those last four rounds with a broken arm is something that anyone, who was in the crowd in Edmonton that night, probably won't soon forget. Foolish? Maybe. Courageous? Absolutely. And, as a result, instead of an anti-climatic four round TKO, Layla McCarter provided a full eight rounds of boxing, never giving up against insurmountable odds, trying to pull out an unachievable win. In another, even more dangerous context, that's called "above and beyond the call of duty". What Layla McCarter did that night in Edmonton, answering those last four bells, can, at the very least, be called "giving everybody their money's worth."

Thus, instead of the good guy/bad guy, fighter/promoter story, this is the story of a promoter who went the "extra mile" to assure that a fighter had insurance protection, which, it turns out, she needed. It's also a story of a fighter who traveled through pain and exhibited a determination that best epitomizes the high level of courage that's often needed in a brutal sport: the credo that says, "fighters fight".

How should this be resolved? I have an opinion, but it's been said that wisdom is what occurs when personal opinions are ignored. I don't have the wisdom to decide how to settle this dispute, but I do know what shouldn't, under any circumstances, be a result. Rock and Sock Productions and Layla McCarter should not part company over $500. Rock and Sock continues to be the only promoter currently putting a sustained promotional effort behind the sport of Women's boxing with their boxing shows and telecasts. They're currently out in the market place alone and they need all the help they can get, in and out of the ring. And part of that help, inside the ropes, will come from fighters like Layla McCarter. McCarter has proven, throughout her career, that she is among the most skillful of the fighters currently competing in the sport and she put an exclamation mark on that point in June in Edmonton. In this case, the fighter and the promoter truly deserve each other, in the best sense of that phrase. Bernie McCoy
 

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