(JUNE 28) The International
Olympic Committee released the guidelines for participants and
other accredited persons at the London 2012 Olympic Games.
They published the following guidelines:
IOC Social Media, Blogging and Internet Guidelines for
participants and other accredited persons at the London 2012
The IOC actively encourages and supports athletes and other
accredited persons at the Olympic Games to take part in ‘social
media’ and to post, blog and tweet their experiences. Such
activity must respect the Olympic Charter and must comply with
Broadly speaking, the IOC wants people to share their
experiences through social media.
As a general rule, the IOC encourages all social media and
blogging activity at the Olympic Games as long as it is not for
commercial and/or advertising purposes.
Capitalised terms used in these Social Media, Blogging and
Internet Guidelines have the meaning set out in the Definitions
section at the end of these Guidelines.
These Guidelines apply to participants and other accredited
persons during the Period of the Olympic Games.
2. Postings, Blogs and Tweets
The IOC encourages participants and other accredited persons to
post comments on social media platforms or websites and tweet
during the Olympic Games, and it is entirely acceptable for a
participant or any other accredited person to do a personal
posting, blog or tweet. However, any such postings, blogs or
tweets should be in a first-person, diary type format and should
not be in the role of a journalist - i.e. they must not report
on competition or comment on the activities of other
participants or accredited persons, or disclose any information
which is confidential or private in relation to any other person
organisation. A tweet is regarded in this respect as a short
blog and the same guidelines are in effect, again, in
first-person, diary-type format.
Postings, blogs and tweets should at all times conform to the
Olympic spirit and fundamental principles of Olympism as
contained in the Olympic Charter, be dignified and
in good taste, and not contain vulgar or obscene words or
Participants and other accredited persons can post still
photographs taken within Olympic Venues for personal use. It is
not permitted to commercialise, sell or otherwise distribute
Participants and other accredited persons cannot post any video
and/or audio of the events, competitions or any other activities
which occur at Olympic Venues. Such video
and/or audio must only be for personal use and must not be
uploaded and/or shared to a posting, blog or tweet on any social
media platforms, or to a website.
Video and/or audio that are taken outside of Olympic Venues are
not subject to the above noted restrictions.
FULL FOUR-PAGE DOCUMENT ON RULES AND REGULATIONS
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Very Interesting set of rules!
Sue TL Fox